We are a B2B marketing agency
We are a B2B marketing agency that blends customer insight, concept-driven creativity and the “next practices” of digital strategy to produce marketing programs ideal for B2B markets. In other words, we specialize in helping sales organizations with a story that is worth telling – something to talk about.
Many agencies make the mistake of approaching B2B creativity in the same way they would consumer creativity. The big difference is that people are in a different mode at work. Here, they are diligent, time conscious and very focused on the consequences of their decisions. That is a strong context. So we always present a creative B2B idea in a context that fits the target market.
Results are measured only in terms of return-on-investment. This is the most appealing and understandable way to measure our marketing performance. As a client of Chain Connection, you will be pleased to know that we provide regular reports on campaign progress, including return versus investment – the most crucial figure to any sales-led company.
Business-to-business (B2B) markets are complex places with all sorts of stakeholders with different motivations, all influencing each other. All of the stakeholders are potential targets for your B2B marketing campaigns. In order to be successful we need to find out who they are and how they relate to each other. We have been working, for more than a decade, with medium and large B2B companies and were lucky to get gain a lot of knowledge about their markets, stakeholders and targets. This knowledge is a enormous asset of our agency.